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About Course
Corporate communication is crucial for maintaining a positive brand image, building relationships with stakeholders, and ensuring the flow of important information within an organization. This course will equip you with the skills to manage both internal and external communications effectively, handle media relations, and develop strategic messaging that aligns with the organization’s goals.
Course Content
Introduction to Corporate Communication
The Role of Corporate Communication in Organizational Strategy
Internal Communication Strategies and Tools
External Communication: Media Relations, Press Releases, and Publicity
Corporate Branding and Messaging
Crisis Communication and Reputation Management
Social Media and Corporate Communication
Stakeholder Engagement and Relationship Management
Final Project and Case Study Application
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